Skip to main content

How much should an e-book cost?

I read between 20 and 30 books on my Kindle Paperwhite each year.


I think the PaperWhite is a superior reading platform, but I'll post another article about that.

I'm a free book hound.  I use Book Bub and I scour the top 100 free books often to find deals.

Right now I have over 80 unread fiction books in my favorite genres on my kindle and I got them all for free!  I know, I will probably never get to them all in my lifetime, but I like the fact that now I can go and choose a book from my "library" anytime I want.  Best of all the book is not sitting on the shelf nagging me to read it, "You paid $13.99 for me, when are you going to pick me up and get your money's worth out of me?"

So, how much should it costs?
- There is a near zero marginal cost from e-books (transaction cost and some minor storage/maintenance costs)
- It should cost no where near what a printed book costs.  I would say easily less than half and more like in the 1/4th range
- Many new releases seem to be in $15 range? (about $10 cheaper the a full price hardback in the brick and mortar store). Why? There is no reason for that kind of pricing structure.
- It needs to cost enough to have value to the person who bought it.  If you pay more, you feel more obligation to read it.  99 cents is too cheap for a full length book.  Save that price point for pamphlets, short stories and discounted books.  $1.99 is a good price point for older, out of print, books and shorter books.
- Once the book gets about the $3 range, I start to wonder if I really want to buy it and read it because it nags at me.  I can ignore a $3 nag, but a $5 nag is harder to ignore.
- Most full length books should be between $2.99 and $5.99.  With all of the great books out there that are being self-published on Amazon, I think the big publishers are going to soon realize that a $15.00 e-book is never going to compete with those who see where the market is going.

Comments

Popular posts from this blog

Bajio, Cafe Rio, or Costa Vida?

It is time for the showdown.  Which one is best: Bajio, Cafe Rio, or Costa Vida?  Or is it (as was my opinion) that they are all exactly the same?

I decided to do a taste test.  Six people participated.  Three were salad testers and three were burrito testers.  None of the people who participated have any food judging experience although a couple of them have competed in cooking contests and have a couple of first place finishes to their name.   Each couple went to a different restaurant and picked up a Sweet Pork Salad and an Steak Burrito to go.  We ordered each salad with black beans and their creamy green dressing (whatever they happened to call it).  The steak burritos were ordered enchilada style with black beans. Then we all met at a central location and judged each dish on the following:


Value Score = Weight (oz)/Cost($)
Overall Appeal (visual appeal, aroma, garnish)
Recipe (Cooking, ingredient combination, too moist or dry)
Taste (Flavor combination, Seasoning, Texture)




This …

Sea Arch at Cabo

We just returned from a cruise to the Mexican Riviera.  Great Trip!  I didn't take my good camera, so these pictures were all taken with a Canon A1100IS, then processed in Aperture.

This is the sea arch at the end of the Baja peninsula near Cabo San Lucas

Old Barn

I don't want to be known as the guy who takes pictures of old barns, but I have to admit that I think old barns are cool.  This one is especially cool with a hole in the roof.

There is nothing special about this photo.  It is just a 3 shot photomatix HDR bracketed at +/- 2 stops at F8.  I messed with the saturation, contrast and sharpness a bit.